As we turn towards this season, KenPom released his pre-season rankings and the Big XII placed 5 teams in his top 25. Kansas at 4, Texas at 19, OSU at 21, Baylor at 24 and Iowa State at 25. The B1G has 4 teams in the top 15 and 10! in the top 40. OU shows up at 28, so the Big XII does have 1/5 the top 30. KState is at 31, too.
West Virginia figures to linger on the bubble. Texas Tech and TCU bring up the rear. The B1G is better but they're closer than people think.
Ultimately, a big March would help the conference. That said, it should be wildly competetive with high level hoops